Guides
Training videos, brochures and how-to posts from Alchatek, grouped by topic. Pick a topic below or filter by format.
Deep Lock® & Soil Stabilization
How deep soil stabilization works, which resins to use, and real projects to model bids on.
Deep Lock®: What It Means & Why It Matters
The two-component polyurethane soil stabilization process from the ground up, so you can estimate, sell and deliver commercial-scale projects.
Video trainingDeep Lock® Case Studies
Real projects with DCP reports, field photos and dollar-for-dollar breakdowns you can model your own bids on.
Video trainingSingle-Component Products & Applications
Single-component polyurethane resins: reading soil boring reports, excavation walls, solar fields and DOT work in permeable soils.
Sales & Closing
Consultative selling, site visits and presentations that close high-ticket work.
How to Close More Deals
A presentation framework and the persuasion psychology behind it, for high-ticket projects without discounting.
Video trainingNavigating Changing Buying Patterns
Why how you sell drives the buyer's decision, and a consultative site-visit framework for premium pricing.
Video trainingSales Excellence Bootcamp
The consultative sales playbook: the E.D.G.E. process, laws of influence and marginal gains.
Marketing & Lead Generation
Getting found online, by search engines and AI assistants alike.
How to Own Your Market Online
Google Ads, SEO and AI-readiness: the playbook for generating qualified leads before your competitors do.
CourseMarketing Support, Course 1: AI Search
Get named when customers ask AI assistants who to call: self-audit, question map, visibility tracker, answer builder and a 90-day plan.
Looking for something specific? Contact Technical Services.